Invest in gold to invest in security

Gold is considered the very best haven asset there is, investing in gold means investing in security

Gold is considered the very best haven asset there is. Despite national currencies being subjected to significant fluctuations over the years, gold has remained relatively stable.

Gold has rarely suffered from economic and political crises, as it has always been a stable and secure reference point.
In the last 200 years, gold has maintained its value with respect to the rate of inflation, while remaining stable over time.

Moreover, gold is the only asset that moves in the opposite direction compared to other assets, such as the American stock market, treasury bills and bonds.
Precisely for this reason, i.e. its limited tie to shares and bonds, this noble metal is an excellent investment diversification.
Adding gold to an investment portfolio allows you to reduce the risk without necessarily lowering performance and even limit losses during strong market fluctuation.

Unlike shares, bonds and government securities, gold is not a piece of paper whose value depends on the ability of those who issued it. It is an indestructible metal that is physically in your hands that nobody can take away from you.
It is easy to store, thanks to its compact size. Just think, a one kilo gold bar is only as big as an iPhone.

Gold is

A gift that can be given to everyone, which has staying power and gains value over time.

A safe haven asset: the more the crisis puts investments and savings at risk, the more the value of gold increases over time, defending capital from devaluation.

A great way to diversify your portfolio and reduce investment risks.

Instant funds: gold can always be converted into cash, into any currency and has a global listing for sale and purchase.

Easy to store: compact size, a one kilo gold bar is smaller than an iPhone.

Exempt from VAT, it is not subject to mandatory declaration of ownership, but is only subject to tax on capital gains when sold.


Gold price performance

From 2004 to 2012, gold price performance has registered constant growth, reaching its maximum peak in 2012 while remaining virtually stable to date.

  • 2012: 41.80 Euros
  • 2011: 32.30 Euros
  • 2010: 25.60 Euros
  • 2009: 21.40 Euros
  • 2008: 19.60 Euros
  • 2007: 15.90 Euros
  • 2006: 14.70 Euros
  • 2005: 10.60 Euros
  • 2004: 10.40 Euros

Another major advantage in investing in gold is its instant liquidity, i.e. it can be sold at any time and in any currency, since it has a global listing for both sale and purchase.

Taxation is another aspect which should not be underestimated given that physical gold is exempt from VAT, so is not subject to mandatory declaration of ownership. Italian legislation taxes it only when it is resold and generates a gain, by applying a substitute tax.

Physical gold can be considered a smart investment for both small and large investors as long as you always consider the time frame. In fact, to have significant income, you need to always think in the long term because gold is a safe haven asset.


Buying and selling gold as an investment can be done by contacting our sales department or asking for advice at a participating store near you.

PTo find out which one, click here!
Contact us by filling out the form at the side, our consultants are at your disposal and will be pleased to help you. Without obligation and totally free. Enter your details and we will contact you quickly. Or go to the FAQ section to find answers for selling, buying and investing in gold.
Via Pitagora, 11 - 20016, Pero (MI) ITALY
MM1 - Molino Dorino underground station
Tel: +39 02-8853
We receive by appointment only, from Monday to Friday from 09.00 to 16.00. We are closed on Saturdays and Sundays.
Click HERE to book
Via Mazzini, 16 - 20123, Milan ITALY
MM1 - MM3 undergound station Duomo
Tel: +39 02-8853
We receive customers in the historic office and in the new shop, by appointment only, from Monday to Friday and from 09.00 to 16.00.
We are closed on Saturdays and Sundays.
Click HERE to book
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